BLFP Logo

Brazos Lost and Found Pets is a non-profit, volunteer-run organization that helps to reunite lost and found pets with their owners. Beginning as only a Facebook page, they quickly grew to a large network and found that they needed some sort of distinguishing mark. The client liked the look of nested dog and cat logos, so I took that and tried to make a less expected iteration by utilizing only stroke. The heavy typeface was chosen for direct contrast to the mark.

blfp

As the organization is still growing, they wanted flexibility as they hadn’t chosen a complete identity yet and may fluctuate colors, typefaces, etc. This logo allowed for the flexibility they wanted.

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