I love working in animal welfare. Community outreach and education is a big part of my job, and naturally social media is a huge channel for this. This ad campaign went up on #GivingTuesday, a global day of giving that follows Black Friday and Cyber Monday. This is a big day for nonprofits, and this year I decided to illustrate what donors are actually contributing to when they give.
All photos were taken by me, and I paired a phrase or word with each one to get our message across. This was a good way to engage our audience, and actually brought in a notable amount of donations. Below are just a few of the #Give collection.